Device Upgrade Email Campaign

Multi-touch campaign triggering upgrade options for current customers. Devices would be personalized by customer device type and account settings.

• Developed multi-touch customer experience

• Designed custom email template

• Created custom hero (image/copy)

Verizon customers received a custom experience that would show the top 3 devices that fit their lifestyle and preferences.

  • ClientVerizon
  • Year2012-2014
  • RoleDesigner