Identity & UX Webstie Design

Amazon launched an affiliate website in India named Junglee.com that needed to incorporate parts of the Amazon brand. This site would also be used to test different ideas that would be measured on performance.

• Built an internal style guide using Amazon design principles
• Designed a new homepage using elements that tested well on Amazon
• A/B tested graphics to get data on which designs were successful
• Developed graphic templates for site consistency that all designers used